If you click on ‘Behavior’ > ‘Site content’ you’ll find the ‘All pages’ report. Heck, if your website is heavily subjected to seasonal changes, make it 12 months. That way, I minimise the risk that the results of my findings will be brushed aside by people who blame the holidays, the weather or other stuff for the lack of visitors on ‘their’ pages. Define a period that’s suitably longįor a first analysis, I usually take 6 months. You can of course use other analytics tools as well. I’m using Google Analytics as an example because it’s the most widely used tool. Use Google Analytics to track down rarely visited pages Because there’s no clutter to distract them. If your website focuses on the stuff people really use it for, there will be fewer pages and people will find what they need a lot faster. Which makes it hard for people to find what they’re looking for. But in practice, those extra pages make for a more complex navigation stucture, more links and more choices. Is that really so bad though? I mean, a user can ignore those pages he’s not interested in, right? Result: a website with loads of pages nobody’s interested in. They put everything they have ever done and more on their website. Unfortunately, lots of websites don’t do that.
Your website should focus on your users’ top tasks. Too many pages makes life hard for your visitors
